Wednesday, August 4, 2010
Exactly why this shift has occurred is a conversation discussed by marketing experts and casual social media users alike. The real question for any business is no longer whether this shift is occurring but rather how their company will be able capitalize on it. Businesses that understand and utilize this shift early on are likely to launch their company to the fore-front of the marketplace. Those that recognize this shift later will have some serious catching up to do. Timing is everything.
Building consumer loyalty is imperative in today's market. Social media platforms allow consumers the ability to interact directly with companies no matter what size. This new media provides consumers a platform to communicate with companies, sharing likes and dislikes. Companies who listen and respond to consumers will find they have very satisfied customers. Happy customers are more likely to return and provide great word of mouth advertising.
Improving overall experiences for consumers should be every businesses first priority. Social media platforms provide new and exciting ways to do just that. How they decide to engage will be different for every business. Individual companies must learn not only which social platforms work for them but also how to use each most effectively. For those who discover these answers the rewards are virtually limitless!
Posted by Bryan Power at 6:22 PM
Thursday, July 15, 2010
Posted by Bryan Power at 6:28 AM
Thursday, June 24, 2010
Ok so the push is on to become "social media aces". Boot camp has begun. Your fearless leader is doing the best he can but it often feels like his boots are stuck in the mud. This social media thing can feel pretty unsocial at times. Maybe that's the challenge we face on our journey, social media loneliness!
Ok so today I created another blog and an additional Twitter account. It has nothing to do with social media but it is good practice to see if I can take these things and make them work. Can I get more followers? Can I get my message across? I know the content is worthy of my time but can I get others to think the same? These are the challenges I am facing right now but I welcome this as I believe this will help push me towards my ultimate goal of becoming a "Social Media Ace".
If anyone has any suggestions please feel free to leave a comment!
Posted by Bryan Power at 12:24 PM
Tuesday, June 22, 2010
Can anyone deny the craze that is being caused by Apple and their new iPads? These things are more popular then Cabbage Patch dolls or Beenie Babies. Can we blame them though? The new iPads are pretty useful to the businessman wanting internet access without having to carry around a bulky laptop. It's also great for he casual user who can have internet access to play games, access their social media accounts and basically do everything online that one would want to do. Currently Apple says sales have topped more then 3 million of these babies. If you want to stay on top of the social media world this would definitely be a must have in the near future. For a social media ace it's like turning your small uncomfortable outdated cockpit into a luxurious first class experience!
What next...the iPhone 4?
Posted by Bryan Power at 11:56 AM
Saturday, June 19, 2010
As a fellow actor and a member of the SMACES squadron I found this article in Mashable very interesting. Apparently the new trend is that talent agencies, businesses and more are finding their talent on social media outlets.
Here is a paragraph from the Mashable article that caught my attention:
As reality TV continues to gain a larger share of the television and new media landscape, the Hollywood casting industry is seeing a substantially increased need for new types of talent. On-camera experts, “real people” contestants, and larger-than-life personalities are now in constant demand. Simultaneously, talent agencies are watching the demand for traditional talent like TV hosts and classically trained actors decline as shows like Ace of Cakes, WipeOut, Survivor, and Deadliest Catch, all featuring non-traditional talent, grow in popularity.
My first suggestion to my fellow actors is to keep working at our craft as it appears that classically trained actors are on the decline. Also it is important to keep your eye on the changing trends. So if this trend is going more and more towards social media then it is something we need to be aware of and possibly participate in when the time is right to do so.
Posted by Bryan Power at 9:30 AM
Wednesday, June 16, 2010
So what's your opinion? Is there a way to please both sides? Is there anything that can be done to improve a situation like this?
Maybe it should be banned forever. Maybe players should just be able to do what they want so long as they perform on the field. How bout this for a solution...each player can have one person on the sideline who can keep an eye on the game and Tweet for the player. This would allow the player to concentrate on the game and still allow the fans to feel more connected to their favorite players.
It will be interesting to see sports deals with this ever growing question of social media and it's role in sports!
Posted by Bryan Power at 1:18 PM