Wednesday, September 18, 2013

Wednesday, August 4, 2010

Why Businesses Need To Be Using Social Media NOW!

What would cause huge companies like Pepsi to pull their advertisements away from the Superbowl? In case you haven't noticed a remarkable paradigm shift has occurred in the marketplace. Companies, both large and small, are now doing it. What is it they are doing you ask? They are interacting directly with their consumers through the use of social media platforms such as Facebook, Twitter, LinkedIn, Youtube and more.

Exactly why this shift has occurred is a conversation discussed by marketing experts and casual social media users alike. The real question for any business is no longer whether this shift is occurring but rather how their company will be able capitalize on it. Businesses that understand and utilize this shift early on are likely to launch their company to the fore-front of the marketplace. Those that recognize this shift later will have some serious catching up to do. Timing is everything.

Building consumer loyalty is imperative in today's market. Social media platforms allow consumers the ability to interact directly with companies no matter what size. This new media provides consumers a platform to communicate with companies, sharing likes and dislikes.  Companies who listen and respond to consumers will find they have very satisfied customers. Happy customers are more likely to return and provide great word of mouth advertising.

Improving overall experiences for consumers should be every businesses first priority. Social media platforms provide new and exciting ways to do just that. How they decide to engage will be different for every business. Individual companies must learn not only which social platforms work for them but also how to use each most effectively.  For those who discover these answers the rewards are virtually limitless!

Thursday, July 15, 2010


So SMACES has been AWOL for a few weeks. It's been a bit busy and and social media training took a bit of a back seat. I am currently looking into the idea of doing social media work on the side. I think this will help bring in more income as well as launch my knowledge in the social media field as well. If anyone has anything to share with the squadron please let me know. I would love to have some guest posts! Step up soldiers...who are my leaders here?

Thursday, June 24, 2010

Feeling UnSocial Media Today

Ok so the push is on to become "social media aces". Boot camp has begun. Your fearless leader is doing the best he can but it often feels like his boots are stuck in the mud. This social media thing can feel pretty unsocial at times. Maybe that's the challenge we face on our journey, social media loneliness! 

Ok so today I created another blog and an additional Twitter account. It has nothing to do with social media but it is good practice to see if I can take these things and make them work. Can I get more followers? Can I get my message across? I know the content is worthy of my time but can I get others to think the same? These are the challenges I am facing right now but I welcome this as I believe this will help push me towards my ultimate goal of becoming a "Social Media Ace".

If anyone has any suggestions please feel free to leave a comment!

Tuesday, June 22, 2010

iPads Top 3 Million Mark

 Can anyone deny the craze that is being caused by Apple and their new iPads? These things are more popular then Cabbage Patch dolls or Beenie Babies. Can we blame them though? The new iPads are pretty useful to the businessman wanting internet access without having to carry around a bulky laptop. It's also great for he casual user who can have internet access to play games, access their social media accounts and basically do everything online that one would want to do. Currently Apple says sales have topped more then 3 million of these babies. If you want to stay on top of the social media world this would definitely be a must have in the near future. For a social media ace it's like turning your small uncomfortable outdated cockpit into a luxurious first class experience!

What next...the iPhone 4? 

Saturday, June 19, 2010

Why Social Media is the New Source of Talent

As a fellow actor and a member of the SMACES squadron I found this article in Mashable very interesting. Apparently the new trend is that talent agencies, businesses and more are finding their talent on social media outlets.

Here is a paragraph from the Mashable article that caught my attention:
As reality TV continues to gain a larger share of the television and new media landscape, the Hollywood casting industry is seeing a substantially increased need for new types of talent. On-camera experts, “real people” contestants, and larger-than-life personalities are now in constant demand. Simultaneously, talent agencies are watching the demand for traditional talent like TV hosts and classically trained actors decline as shows like Ace of Cakes, WipeOut, Survivor, and Deadliest Catch, all featuring non-traditional talent, grow in popularity.

My first suggestion to my fellow actors is to keep working at our craft as it appears that classically trained actors are on the decline.  Also it is important to keep your eye on the changing trends. So if this trend is going more and more towards social media then it is something we need to be aware of and possibly participate in when the time is right to do so.

Wednesday, June 16, 2010

World Cup and Social Media

So all the talk this week is about the World Cup. This is soccer's biggest event in the world. I read on Mashable that the soccer teams have banned their players from Tweeting or even allowing someone else to Tweet as them during the game.  Some have criticized this as being to extreme. Fans enjoy being able to communicate with their favorite stars during games. Others say this is a good thing. Players should focus on the game and the task at hand rather then thinking about promoting themselves through social media platforms during events such as this.  This debate rages on throughout all sports and I am sure it is one that will not soon disappear.

So what's your opinion? Is there a way to please both sides? Is there anything that can be done to improve a situation like this?

Maybe it should be banned forever. Maybe players should just be able to do what they want so long as they perform on the field. How bout this for a solution...each player can have one person on the sideline who can keep an eye on the game and Tweet for the player. This would allow the player to concentrate on the game and still allow the fans to feel more connected to their favorite players.

It will be interesting to see sports deals with this ever growing question of social media and it's role in sports!