Wednesday, August 4, 2010

Why Businesses Need To Be Using Social Media NOW!

What would cause huge companies like Pepsi to pull their advertisements away from the Superbowl? In case you haven't noticed a remarkable paradigm shift has occurred in the marketplace. Companies, both large and small, are now doing it. What is it they are doing you ask? They are interacting directly with their consumers through the use of social media platforms such as Facebook, Twitter, LinkedIn, Youtube and more.

Exactly why this shift has occurred is a conversation discussed by marketing experts and casual social media users alike. The real question for any business is no longer whether this shift is occurring but rather how their company will be able capitalize on it. Businesses that understand and utilize this shift early on are likely to launch their company to the fore-front of the marketplace. Those that recognize this shift later will have some serious catching up to do. Timing is everything.

Building consumer loyalty is imperative in today's market. Social media platforms allow consumers the ability to interact directly with companies no matter what size. This new media provides consumers a platform to communicate with companies, sharing likes and dislikes.  Companies who listen and respond to consumers will find they have very satisfied customers. Happy customers are more likely to return and provide great word of mouth advertising.

Improving overall experiences for consumers should be every businesses first priority. Social media platforms provide new and exciting ways to do just that. How they decide to engage will be different for every business. Individual companies must learn not only which social platforms work for them but also how to use each most effectively.  For those who discover these answers the rewards are virtually limitless!

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